Hexagon Cup. the brand new padel tournament, announces it is teaming up with Playtomic, the world’s largest community of racket sports players and clubs as its Official Technology Partner to promote the event and engage its audience.
As event organisers count down to the first Hexagon Cup event, taking place from 31st January to 4 February at Madrid Arena, a special preview activation will take place at Plaza de Colon, allowing Playtomic app users to book the exhibition court alongside celebrities and world-class padel players.
“Our partnership with Playtomic is a major boost in our goals to engage, educate and excite the padel community about the Hexagon Cup”, says Hexagon Cup Founding Advisor Enrique Buenaventura.
“We hope Playtomic’s active player network will enjoy the unique opportunity to play on our showcase court at the Plaza de Colon, and of course we hope they will also join us at our first event at Madrid Arena, to experience this innovative new teams format and the interactive Fan Zone experience on offer.”
Playtomic will also play a prominent role in the Hexagon Cup by leading the event’s Fan Zone. This space will be energized by the leading racket sports platform, providing attendees with the opportunity to engage in exciting activities and games.
In the words of Pablo Carro, Co-founder of Playtomic: “This partnership with Hexagon Cup is completely aligned with our vision: bringing racket sports experiences to everyone for a fun and active life. We will involve our players in the event, embodying the essence of community and fun, making it the perfect partner for this outstanding event.”