The Hexagon Cup, the innovative new padel tournament taking place in February 2024, is thrilled to announce a new partnership that will see matches broadcast on Eurosport with streaming on the Eurosport App and discovery+*.
This landmark agreement will see the event reach 64 markets across Europe and Asia and a household audience of 160 million people, which will bring the event’s innovative and fast-paced padel action to a widespread audience and solidifies the Hexagon Cup’s status as an important event in the world of racquet sports.
“We are thrilled to partner with Warner Bros. Discovery for the broadcast of the Hexagon Cup,” said Simon Freer, Chairman of Hexagon Cup. “This collaboration represents a significant milestone for the Hexagon Cup and padel as a whole. Warner Bros. Discovery’s extensive reach and commitment to delivering high-quality sports content provides a fantastic opportunity for both seasoned fans and newcomers to engage with the sport we love.”
Through the new agreement, padel fans can stream the round robin qualifying and Finals across Europe (excluding Spain), and linear coverage of the Men’s and Women’s Final on a delayed basis on Eurosport 1 and Eurosport Asia, allowing viewers to experience the excitement of the Hexagon Cup across all platforms. A tournament review show will also be aired following the tournament.
Trojan Paillot, SVP Sports Rights Acquisitions and Syndication, Warner Bros. Discovery Europe, said: “We have a strong track record of growing sports and bringing them to new audiences by providing our viewers with the most varied and localised premium live sports anywhere. We’re pleased further expand this offer for fans across Europe and Asia by adding one of the world’s fastest growing sports to our portfolio.”
Padel is the world’s fastest growing global sport, with conversations increasingly moving towards it becoming a future Olympic sport. The Hexagon Cup has gained widespread acclaim for its innovative and equality-based team format, top-tier padel players, and celebrity teams including the prestigious names of the Rafa Nadal Academy powered by Richard Mille team, RL9 by the Barcelona FC footballer Robert Lewandowski, Team AD/vantage by legendary tennis player Andy Murray, ElevenEleven Team USA, owned by U.S actress Eva Longoria, Team Bella Puerto Rico, owned by Puerto Rican businessmen María Esteve and Carlos López-Lay, and a fan-led Hexagon Cup team.
Born under the motto “For the Fans. For the Players. For the Game”, the Hexagon Cup features six teams, each featuring a male, female and Next Gen pair who compete for an impressive prize pool of one million euros, creating an exciting team competition and a unique experience for fans.
For its first event, the Hexagon Cup will take over the country’s historic Madrid Arena from January 31 to February 4. During the tournament itself, the six teams will be divided into two qualifying groups and compete in a series of exciting head-to-head matchups. Only the top two teams from each group will advance to the finals, where the inaugural Hexagon Cup champion will be crowned.
Tickets for this historic first edition of the star-studded event can be purchased now from €20 via www.hexagoncup.com.
