Acenta Group continues to strengthen its international presence within premium padel infrastructure by expanding its exclusive distribution partnership with Italian padel court manufacturer NXPadel. Through its subsidiary Acenta Equity Partners AB, the company now holds exclusive rights to distribute and install NXPadel courts in Australia, New Zealand and Oceania.
The expansion marks a significant step in Acenta Group’s long-term growth strategy and builds on the existing five-year distribution agreement between the parties. Previously, the agreement covered the Nordics, the United Kingdom, Ireland, Germany and Poland. The structure of the agreement allows for exclusivity to be extended to additional markets over time, supporting a phased and strategic global rollout.
By combining NXPadel’s fiberglass-based court technology with Acenta Group’s operational expertise in emerging padel markets, the partnership aims to deliver premium, scalable court solutions to clubs, operators and investors in regions where padel is experiencing rapid growth.
“The expansion of our exclusive distribution agreement with Acenta Group to include Australia, New Zealand and Oceania is not simply an extension of territories – it is a decisive move in the partnership’s global strategy. We are pushing our footprint well beyond Europe with a clear ambition: to set the benchmark for padel court quality, performance, and service in every market we enter. Acenta Group has already proven its ability to represent NXPadel at the highest level across seven countries, delivering excellence not only in product distribution but in project execution, technical expertise, and customer experience,” says Luca and Nicola Ceresoli, Founders of NXPadel S.r.l.
The Oceania region represents a particularly attractive opportunity for premium padel infrastructure, with strong interest from clubs, real estate developers and institutional operators. Australia, in particular, is seen as an early-stage but fast-developing padel market, supported by high purchasing power, a strong racket-sport culture and increasing demand for premium fitness concepts.
“In our strategic plan, international expansion and infrastructure development go hand in hand. Expanding our collaboration with NXPadel into Australia, New Zealand and Oceania is a natural next step in building long-term value within the premium segment, where padel continues to grow rapidly. Together, we are strengthening our global platform and creating the conditions to deliver world-class court projects in new growth markets,” says Carsten Johansen, Managing Director for Global Operations at Acenta Group AB.
Beyond near-term market opportunities, the expansion is also aligned with broader developments in international sport. The agreement is considered strategically relevant in light of the Brisbane 2032 Olympic Games, where padel could potentially be included as part of the programme.
“Securing exclusivity in Australia, New Zealand and Oceania is an important strategic step for Acenta Group. Australia represents an early-stage but rapidly emerging padel market, supported by high purchasing power, a strong racket-sport culture and growing demand for premium fitness concepts. With limited existing infrastructure and increasing interest from clubs, real estate developers and institutional operators, the region offers attractive conditions for scalable court deployment and long-term value creation. The agreement is also highly relevant in the context of the Brisbane 2032 Olympic Games, where padel could be included as part of the programme. More broadly, padel’s increasing institutional recognition is expected to further accelerate infrastructure demand,” says Håkan Tollefsen, CEO of Acenta Group AB.
With this expansion, Acenta Group and NXPadel further reinforce their shared ambition to establish a global benchmark for premium padel courts, combining advanced technology, operational excellence and long-term market development.
For more information about NXPadel,
please visit: https://www.nxpadel.com/en/