New York, NY – October 14, 2025 – The Pro Padel League (PPL) today announced its full lineup of brand partners for the City’s Cup Finals, taking place October 16–19 at iconic Hammerstein Ballroom. The multi-day championship event marks the culmination of the PPL season — bringing world-class padel to a landmark New York stage and uniting sport, culture, and technology through a slate of dynamic brand collaborations.
Blending elite competition with elevated fan experiences, the City’s Cup Finals showcase the sport’s rapid ascent in the United States and the caliber of brands investing in its growth. As Official Court Partner, adidas and AFP Courts will debut a custom, photoluminescent court transforming the historic Hammerstein Ballroom into a glowing arena where sport meets spectacle.
Joining the PPL for this historic finale are leading brands across technology and performance innovation. Kalshi joins as a lead partner, introducing padel to its prediction platform for the first time and allowing fans to engage in real-time match predictions throughout the Finals. Padeltek will debut a limited-edition New York Finals racquet, presented to athletes and select VIP guests. Ultrahuman will introduce the PPL-branded Ring AIR and Home, with smart wearable technology showcased at the venue. 4on will distribute high-tech grip and performance solutions and run exclusive giveaways.
Ksubi, the cult-favorite Australian streetwear brand, will outfit select PPL athletes, reinforcing the sport’s connection to urban style and culture. Harkness will design custom championship rings for the women’s division winners, celebrating excellence and equality on the court.
Setting the tone for the week, Fly Fish Club’s Cattail Lounge will host the exclusive welcome party for athletes, partners, and invited guests. At the event, Racquet Magazine will unveil its first-ever printed padel issue, gifting advance copies to opening night attendees. Brisas joins as the Official Club Partner of the PPL, where its three padel courts at CityView Racquet Club will serve as the destination for athletes to train and prepare leading into competition. Supporting partners include Bullpadel (Official Ball), Wölffer Estate Vineyard (Official Wine), G Water and Gorgie will enhance the player and fan experience with hospitality and on-site activations.
The City’s Cup Finals embody the PPL’s mission to elevate padel into a global entertainment property,” said Diane Gotua, Chief Commercial Officer, Pro Padel League. “We’re building a league that transcends sport — connecting athletes, brands, and fans through a shared culture of innovation and ambition. This is only the beginning of what’s possible for padel and for the PPL.
The event underscores the PPL’s surging commercial appeal and its ability to convene a new class of lifestyle and performance partners eager to reach a passionate, global audience of next-generation sports fans. With the City’s Cup Finals, the league continues to expand the sport’s footprint while setting new standards for how padel is experienced — both on and off the court.
