Market Analysis :
Padel’s global expansion remains strong and sustained. In 2024, 3,282 new clubs were opened, averaging nearly 9 per day, representing a 26% increase from the previous year 7 per day in 2023.
Over 7k new courts were built, bringing the global total to 50,017 courts, above forecast. Growth has now stabilized along a pre-COVID trajectory, with regional dynamics evolving. While growth rates vary across countries, padel is now growing both faster and more ustainably.
In 2024, 3,282 new clubs were added, translating to nearly 9 clubs opening every single day, reinforcing the sport’s momentum and global adoption. Building on strong growth in 2023, new padel club openings in 2024 have increased by 26% year-overyear, a clear indication that padel is far from saturation.
Rising hubs across Europe, US, APAC and Latin America drive dynamic growth USA :
• Growth remains scattered, with hotspots like Miami and Texas
• Faster expansion expected in 2026, with real acceleration projected for 2027
Latin America:
• Argentina stands out as a traditional, active padel market • Countries like Mexico are growing steadily, Brazil is emerging, with signs of
digitalization
• While chains emerge in Mexico, multiclubs rise in Colombia
Market Analysis :
Europe:
• Italy faces a slowdown in growth, likely due to tennis popularity
• France continues to grow , showing potential for acceleration
• The UK is becoming a solid market despite its struggles with bureaucracy
Middle East:
• Qatar: Government restrictions for new club openings
• UAE consolidated markets, with new openings restricted to large indoor clubs
• Saudi Arabia: rapid growth encouraged by government support
APAC and Africa:
• Early-stage growth in countries like Indonesia and Thailand
• Australia faces slower development due to bureaucracy and competition from pickleball
• China remains focused primarily on manufacturing
• India is emerging, fueled by tournaments
• South Africa is the biggest market in Africa, with no legal barriers and strong consolidation
Digitalization :
advantages for padel development Professionalization and Role of Software Source(s): News Reports, Strategy& analysis Increased Accessibility and Participation
Lower barriers for new players lead to regular play, encouraging skill development Data and Analytics for Clubs and Coaches
Professional infrastructure and personalized experiences improve, making clubs and coaching more viable and scalable Community Building and Competitive Ecosystem Creates a sustainable ecosystem that mirrors more mature sports.
Professional Pathways and Talent Identification
Conclusions :
Padel continues its global rise, with strong growth in 2024 and projected increases in court numbers in the near future. Interest is preading fast, especially in the US, APAC, and Latin America, with digitalization emerging as a key differentiator for club performance.
With 92% player retention and increasing tournament activity, padel is evolving into a sustainable sport with strong Olympic ambitions for the Brisbane 2032 games.