Premier Padel, the leading official professional padel tour worldwide, and Betsson, the leading sports betting operator, today announced a new global betting sponsorship. As part of this multi-year agreement, Betsson aims to be a dedicated sponsor, not only offering a wide range of padel odds but also to enrich the overall experience.
The new partnership will enhance the fan experience of the Qatar Airways Premier Padel Tour with Betsson providing competitions and exciting new content and insights around the tour’s leading players, in addition to ticketing and VIP experiences during Premier Padel tournaments.
Rob Mitchell, Commercial Director, Premier Padel said: “We are delighted to welcome Betsson as our new official betting partner for the coming years. This is an exciting time for Premier Padel and we are continually looking at ways to grow the sport globally and make it more appealing and engaging for fans both on and off the court. Our new partnership with Betsson will bring a new audience to Premier Padel tournaments and fans will experience new player information and in-tournament insights.”
Ronni Hartvig, Chief Commercial Officer, Betsson Group commented: “We are probably the most dedicated betting company out there when it comes to padel. With our extensive experience in sponsoring tournaments and offering one of the broadest ranges of odds in the industry. Not to mention that many of Betsson employees are devoted padel players. Now, we’re taking it a step further by becoming sponsors of the biggest tournament out there, and we are humbled and delighted of playing our part in the growth of the sport.”
Betsson has been an actively involved in padel for many years – including several partnerships, ambassadorships, and sponsorship of FIP tournaments – alongside initiatives to raise the interest of the sport by launching the “Betsson Padel Tour”, a nationwide amateur tour in Sweden. Betsson also sponsored the Mar del Plata Premier Padel P1 in Argentina earlier this year.
Premier Padel is committed to bringing a unified global tour with the world’s best players to new audiences and countries around the world. Betsson is the latest key strategic partner of Premier Padel joining Qatar Airways, Red Bull, Wilson, MejorSet, Mondo, Bullpadel, and Playtomic in supporting its development and expansion by offering fans and players unique cross-industry experiences across padel.
About Premier Padel
Premier Padel is the leading official professional padel tour worldwide, founded by Qatar Sports Investments (QSI) together with the International Padel Federation (FIP) and the Professional Padel Association (PPA). Launched in 2022, backed by the Professional Padel Association (PPA), over 500 players from around the world competed in Premier Padel tournaments in its first year and played in some of the most iconic venues in sports history, including at Stade Roland-Garros in Paris. Over 110 leading professional female players joined Premier Padel in March 2023 through the International Padel Players Association (IPPA). In August 2023, it was announced that QSI would acquire World Padel Tour (WPT) to create a single global professional padel tour – called Premier Padel – governed by FIP. From 2024, Premier Padel includes 25 tournaments in 17 countries as the tour continues to grow the sport in new territories and in every dimension. As a global brand, Premier Padel also captures the dynamic essence and spirit of padel, with the sport embarking on an exciting new dawn on a global scale driven by the new unified global tour.
About Bettsson Group
Originally founded in 1963, the Betsson Group is a leading global sports betting and gaming operator, offering millions of players entertainment across more than 20 award-winning brands including the flagship brand Betsson. With proprietary technology across its diverse product offering, Betsson serves players directly (B2C) and indirectly on a B2B basis.
The company’s vision is to provide the best customer experience in the industry. Sustainability is an integrated part of Betsson’s strategy, as taking responsibility for customers, employees and communities is a prerequisite for running a sustainably successful business.
The Betsson Group employs more than 2,000 people in Europe, South America, Asia and North America. The parent company Betsson AB is listed on Nasdaq Stockholm Large Cap. Read more on www.betssongroup.com and www.betssonab.com