PREMIER PADEL CELEBRATES SUCCESSFUL FIRST HALF OF 2024 AND ANNOUNCES US EXPANSION IN 2025

  • Post category:Padel

  • Extraordinary start to Qatar Airways Premier Padel Tour on and off the court
  • Premier Padel to expand into US in 2025 to drive growth of the sport
  • Changes to Qatar Airways Premier Padel Tour and CUPRA FIP Tour schedule

LONDON, DOHA – 28 August 2024 – Premier Padel, the leading official professional padel tour worldwide, is thrilled to announce the successful completion of the first half of the 2024 Qatar Airways Premier Padel Tour season.

There have been 14 tournaments across new countries in Europe, the Middle East and South America, with historic on-court wins, record crowds, new partnerships and digital upgrades. Highlights include:

  • Record breaking crowds with over 350,000 fans attending Premier Padel tournaments across 14 tournaments in 12 different countries.
  • Taking padel to new frontiers around the world with stunning exhibition match onboard the iconic Giuseppe Garibaldi aircraft carrier – moored in the harbour of Genova – as part of the opening of the Genova Premier Padel P2 tournament reaching millions around the world.
  • In the men’s competition, Arturo Coello and Agustin Tapia have recorded six tour victories this season, closely followed by Ale Galán and Federico Chingotto with five victories.
  • In the women’s competition, Ariana Sánchez and Paula Josemaría have won six times on tour this season, closely followed by Bea González and Delfi Brea who recorded four straight tour victories in a row earlier in the year.
  • Following their victory at the Premier Padel Finland P2, Ariana Sánchez and Paula Josemaría have become the most successful women’s pairing – winning 33 titles together – breaking the record of 32 titles set by the Alayeto sisters.
  • They become the third pair with the most titles ever in the sport – equalling Juan Lebrón and Ale Galán and are two victories behind the pairing of Fernando Belasteguín and Pablo Lima – whilst Juan Martin Diaz and Fernando Belasteguín lead the way with well over 100+ career victories as a pair.
  • Powerful new partnerships are starting to emerge – setting the stage for more thrilling matches in the second half of the season – as demonstrated by the victory of Juan Lebron and Martin Di Nenno at the Premier Padel Finland P2.

Off the court highlights in the first half of the Premier Padel season include:

  • Transformational and high-profile strategic sponsorship and partnership deals announced with global brands including Red Bull, Qatar Airways, Wilson, Bullpadel, Playtomic, MejorSet and Mondo.
  • Full competition clearance and merger with WPT in May, formally establishing the single unified Premier Padel tour; together with settlement by QSI of all lawsuits against the players and other stakeholders.
  • Formation of new Executive Committee of Premier Padel and strengthening of senior management team with David Serrahima appointed General Manager.
  • Transformation of tour infrastructure, increasing overall permanent staff from 10 to over 45 people with further hires in process.
  • Record amount of prize money for players and major broadcast agreements with the tour now broadcasting to 242 territories worldwide across 6 continents.
  • Remarkable growth across all major social media platforms – Premier Padel now has almost 2 million followers across its digital community and over 1.4 million followers on Instagram.
  • Imminent release of official Premier Padel apparel from Bullpadel for players and fans.
  • Upgrading of Premier Padel’s digital product and content portfolio with launch of new innovative website and fan app – in both English and Spanish.
  • The Premier Padel app can be downloaded at the following links on the App Store and Google Play and Premier Padel fans can follow developments across Instagram, TikTok, X, Facebook, YouTube and LinkedIn.

Premier Padel is elevating its global brand with US expansion in 2025, marking a new era for the Qatar Airways Premier Padel Tour in one of the world’s most influential sports markets. The move will broaden the tour’s global reach and foster new fan bases, bringing excitement and high-level professional competition to the region and creating new opportunities for players and sponsors – whilst driving the growth of padel in North America. This follows the recent decision by the International Padel Federation (FIP) to launch Padel America to support the regional growth of the sport. Details of the first US venue and date will be announced shortly.

Important schedule changes for player welfare and a balanced calendar

In response to feedback from players and stakeholders, and following discussions between FIP and Premier Padel, strategic changes have been made to the upcoming Qatar Airways Premier Padel Tour and CUPRA FIP Tour, Platinum and Gold tournament schedules. The planned Premier Padel Sweden P2 will not take place in October. This will ensure better spacing and more balanced intervals during a particularly busy period for players.

Qatar Airways Premier Padel Tour – September and October

Comunidad de Madrid Premier Padel P12 – 8 September
Rotterdam Premier Padel P110 – 15 September
Oysho Valladolid Premier Padel P217 – 22 September
Greenweez Paris Major Premier Padel30 September – 6 October
NewGiza Premier Padel P221 – 27 October

The revised October tournament schedule for the CUPRA FIP Tour, Platinum and Gold tournaments with the FIP Platinum Marbella scheduled for mid-October.

CUPRA FIP Tour 2024, Platinum and Gold tournaments – October

FIP Gold Lyon8 – 13 October
FIP Platinum Marbella14 – 20 October

Fans can look forward to more exhilarating action across the remaining 10 Premier Padel tournaments – including the Paris and Mexico Majors – and culminating with the Qatar Airways Premier Padel Finals in Barcelona at the end of December at the iconic Palau Sant Jordi. There will be further announcements on new sponsorships and partnership and more to follow on the phased roll-out of Premier Padel’s player portal – a first of its kind digital platform for professional padel players – designed to transform the experience for all athletes participating on the tour. 

About Premier Padel

Premier Padel is the leading official professional padel tour worldwide, founded by Qatar Sports Investments (QSI) together with the International Padel Federation (FIP) and the Professional Padel Association (PPA). Launched in 2022, backed by the Professional Padel Association (PPA), over 500 players from around the world competed in Premier Padel tournaments in its first year and played in some of the most iconic venues in sports history, including at Stade Roland-Garros in Paris. Over 110 leading professional female players joined Premier Padel in March 2023 through the International Padel Players Association (IPPA). In August 2023, it was announced that QSI would acquire World Padel Tour (WPT) to create a single global professional padel tour – called Premier Padel – governed by FIP. From 2024, Premier Padel includes 25 tournaments in 17 countries as the tour continues to grow the sport in new territories and in every dimension. As a global brand, Premier Padel also captures the dynamic essence and spirit of padel, with the sport embarking on an exciting new dawn on a global scale driven by the new unified global tour.

http://www.premierpadel.com